Following the release of a controversial shirt at from clothing juggernaut H&M, G-Eazy and The Weeknd ended their partnerships with the company. Eazy was on pace to start a clothing line collab with the company, while The Weeknd had previously modeled and put out his XO brand with the company.
The ad of which the shirt was advertised in posed a young black model with a green hoodie that read "Coolest Monkey In The Jungle," which you can see below in The Weeknd's tweet regarding his stance with the company.
Both statements are below:
Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM... Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.