It's a viral sensation without a huge shelf life, but that's ok. It can all end upon seeing a South Carolina dentist participate. If you've been pre-occupied this week, the "In My Feelings" viral challenge is a dance someone came up with to Drake's "In My Feelings." People all over the world have been posting their "In My Feelings" challenges. A super sexy South Carolina dentist posted his "In My FILLINGS" challenge. He slayed. I can't stop watching. . . and drooling.