Diet Coke is considering dropping its labels from cans next year. The hope would be that it would spur conversation about the role labels play in our society. The company, recently, created a video about labels in the workplace and the effect it has on employees.
The discussion on labels isn't necessarily about negative connotations, but Diet Coke has distributed some label-less cans to diversity groups and have discussed the empowerment that certain labels give us in society.
This new marketing approach is a far cry from the very female centered marketing the brand had used for many years.