October is Breast Cancer Awareness month. In honor of this, Rihanna used black breast cancer survivors in her latest Savage X Fenty lingerie ad. The intention behind the ad was meant to raise awareness to the fact that black women are more likely to die of breast cancer.
Up to $250,000 of the collection will be used to benefit black breast cancer research.
One of the models used in the campaign was, also, able to walk the runway at Rihanna's Savage X Fenty Volume 2 Runway show. You can view that show on Amazon Prime right now. Great work, Riri!