Kyle Scheele of Springfield, Missouri is a creative genius. Kyle noticed that gas stations, often, have giant cut outs promoting products. He, also, realized that there is a rift between corporate endeavor and local boots on the ground. He thought that if he created his own cardboard cutout advertising the Kyle Scheele Meal, no one would notice! The nearest gas station to his home happened to be Kum & Go, so he printed out a cutout and dropped it off at his Kum & Go. Guess what? The local store let him do it! They thought corporate had worked it out!!!!
So, after this stunt went viral on Tik Tok, his followers started asking Kum & Go to make the Kyle Scheele Meal a real thing.... guess what? IT WORKED!!!
Watch this all unfold, it's pretty awesome! And big ups to Des Moines based Kum & Go!!!!