I can't imagine a better prize than free ice cream for life!! The next time you're at Hy-Vee, grab a pint of Turkey Hill's "Mystery Flavor." If you can guess their new "Mystery Flavor," you'll be eligible to win free ice cream for life!!!! Essentially, the prize is a coupon for free ice cream every month for 5 years, then they'll send you a gift card for $3,500 that can be used to purchase ice cream every month for th next 50 years!
You can enter a guess every day at their website until March 15th. The website is turkeyhill.com/mysteryflavor. Good luck!