After 24 years, Pepsi is throwing in the towel on Sierra Mist. Sierra Mist debuted to compete with Coca-Cola's Sprite, but it could never win. So, now, look out for Pepsi's new lemon-lime soft drink, Starry! Starry will be targted toward Gen Z with the tag line "Starry Hits Different." Are you in yet?
How does Starry relate to the former Sierra Mist? Pepsi says Starry has a flavor that more resembles lemon and lime and is more aromatic. Starry will come in regular and Sugar Free varities.
Starry should be rollingout in grocery and convenient stores later this week!