If you haven't heard of Threatin, that's probably because it's hardly a real band! Jared Threatin, solo artist/frontman of "world renowned" Threatin faked a fanbase and the populartiy and success of his "band" to book a UK Tour. Unfortunately, nobody has shown up to his shows and people have caught on to his scam.
Essentially, he created a band, faked interviews, concert footage, awards, bought social media likes, follows, views, etc. With all of that, and the help from his label and booking agency (also fake), he was able to book a tour.
The guy below gives a great overview with his short video.
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***VIDEO CONTAINS EXPLICIT LANGUAGE***